Second Life Promotion
The technical and social realities associated with this new virtual world make it an ideal platform for presenting brand names and products.
There is large potential for growth in the fields of life style objects, leisure and tourism, service intensive products, three dimensional products, and media products. The products can be presented in a more efficient manner than is possible in the real world and will reach, as numerous studies have shown, an especially heterogeneous target group with increased purchasing power.
Moreover, through this process Second Life will be able to reach people well beyond the initial target group. Using Second Promotion makes it possible to positively influence the purchasing behavior of specific target groups through techniques and presentations suited for this new virtual medium.
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