Second Promotion develops concepts that are based on Second Life and other Web 2.0 applications, which intricately combine the virtual and real worlds with one another. In order to accomplish this, Second Promotion uses technical interfaces as well as proven social science factors, which allow the customers to have a more interactive experience with the products or services being presented.
An example of this can be seen in the personal attachment the users develop to their Avatar(character). They no longer have the third person view of an outsider, but rather see themselves as participants in this virtual world.
Their perception of the brand names and products they see is also therefore increased. The products and brand names are no longer virtual. They are now just as real as if the users would see them in a shopping center.